DAMDATMUVS ARTWORK PACKAGE
Approved brand direction - 2026-08-07

BRAND NAME
DAMDATMUVS

DESCRIPTORS
Portable Laser Cleaning
Mobile Laser Cleaning

SLOGAN
Damn, That Moves!

RECOMMENDED FILES
- Primary dark use: PNG/damdatmuvs-primary-lockup-dark.png
- Primary light use: PNG/damdatmuvs-primary-lockup-light.png
- Standalone wordmark: SVG/damdatmuvs-wordmark-dark-outlined.svg or light-outlined.svg
- Standalone D mark: SVG/damdatmuvs-d-mark-dark.svg or light.svg
- Character only: PNG/damdatmuvs-mascot-only-transparent.png
- Character vector trace: SVG/damdatmuvs-mascot-only-traced.svg
- One-color production: files containing one-color

FOLDER GUIDE
- PNG: transparent production files, avatars, and raster previews.
- SVG: scalable D marks, wordmarks, mascot trace, and primary lockups.
- PDF: compact usage guide.
- SOURCE: approved source concepts and editable reference files.

IMPORTANT VECTOR NOTE
The D marks are native path-based vector artwork.  The wordmark files ending in
"outlined" are vendor-safe traced outlines and do not require fonts.  The mascot
SVG is an automatic color trace of the approved high-resolution character art.
For normal digital and large-format use, the transparent mascot PNG preserves the
most detail.  The linked-vector primary lockups depend on the other SVG assets in
the package, so keep the SVG folder together.

COLOR PALETTE
Midnight Graphite  #101922
Deep Graphite      #17212A
Warm Cream         #F8F2E7
Hot Orange         #FF6428
Laser Cyan         #00DDF5
Light-field Cyan   #00AFC5

MINIMUM USE
- Use the full mascot lockup when horizontal space and detail allow.
- Use the wordmark when the mascot would become too small.
- Use the standalone D for avatars, hats, stickers, favicons, and small marks.
- Use one-color files for embroidery, vinyl cutting, stamps, and monochrome print.

CLEAR SPACE
Leave open space around any logo equal to at least one-half the height of the D.
Do not stretch, rotate, recolor, rearrange, or add glow effects.

TYPOGRAPHY
The editable live-text SVG sources use DejaVu Sans Condensed / DejaVu Sans.
Use the outlined wordmark files whenever consistent rendering matters.

MASTER APPROVED ART
The approved mascot-plus-brand image is preserved in SOURCE.